BRAND: MAZDA
PRODUCT: MAZDA 2
BRIEF: To create a launch film for the new Mazda 2 car that reflected the profiled buyers. To make the film viewable at an open air cinema for the launch event for Mazda dealerships and to show the car’s unique selling points.

AGENCY: IMAGINATION
DIRECTOR: ROWLAND JOBSON
PRODUCER: ROWLAND JOBSON

One of a series of films for the launch of the Mazda 2 car