CLIENT: MATTESSONS – FRIDGE RAIDERS – Get Primal
INTERACTIVE FREE RUNNING GAME
ONLINE DIGITAL ADVERTISING
PRODUCER: Rowland Jobson
DIRECTOR: Rowland Jobson
After developing the interactive films for Shelter and Rethink I was approached by TMW to develop an interactive Parkour game on YOUTUBE to help boost the ‘Get Primal’ campaign’s online presence and content. Using YOUTUBE’s new interactive features at the time I developed a physical journey for the game and stunts with the team to make an engaging interactive experience where the user could make choices of moves and actions.
Watch the interactive film here http://www.youtube.com/watch?v=PmgZLK8lMAY
Watch the agency promo here http://www.youtube.com/watch?v=fW-iTeil4RQ